A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
"Always design a thing by considering it in its next larger context -- a chair in a room, a room in a house, a house in an environment, an environment in a city plan."
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Many a small thing has been made large by the right kind of advertising.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
"Every artist dips his brush in his own soul, and paints his own nature into his pictures."
Perspective is the rein and rudder of painting.
"Art is a step from what is obvious and well-known toward what is arcane and concealed."
Art is the human disposition of sensible or intelligible matter for an esthetic end.
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